Coming soon - join 100+ solopreneurs on the waitlist
Coming soon - join 100+ solopreneurs on the waitlist
Coming soon - join 100+ solopreneurs on the waitlist
Your marketing shouldn't feel like a second job
Your marketing shouldn't feel like a second job
Heartie is an AI marketing planner built for solopreneurs who are done guessing. Build your strategy, plan your content, and grow your business - without the burnout.
creative
creative
creative
easy
easy
easy
edgy
edgy
edgy
Sounds familiar?
Sounds familiar?
Sounds familiar?
You're good at what you do.
Marketing just makes you want to scream into a pillow.
You're good at what you do.
Marketing just makes you want to scream into a pillow.
You're good at what you do.
Marketing just makes you want to scream into a pillow.
You know you need a strategy
But "just create a content plan" doesn't help when you don't know what to base it on.
You know you need a strategy
But "just create a content plan" doesn't help when you don't know what to base it on.
You know you need a strategy
But "just create a content plan" doesn't help when you don't know what to base it on.
Chaos
Chaos
You're posting consistently
But your content feels random, disconnected, and honestly? A little soul-crushing to create.
You're posting consistently
But your content feels random, disconnected, and honestly? A little soul-crushing to create.
You're posting consistently
But your content feels random, disconnected, and honestly? A little soul-crushing to create.
You're on too many platforms
Spreading yourself thin because someone said you "need to be everywhere."
You're on too many platforms
Spreading yourself thin because someone said you "need to be everywhere."
You're on too many platforms
Spreading yourself thin because someone said you "need to be everywhere."
You've tried the templates and courses
But they were built for teams with budgets, not a person doing this between client calls.
You've tried the templates and courses
But they were built for teams with budgets, not a person doing this between client calls.
You've tried the templates and courses
But they were built for teams with budgets, not a person doing this between client calls.
Your marketing fails because you're starting at the wrong layer.
Your marketing fails because you're starting at the wrong layer.
You can't write content that connects when you haven't figured out who you're talking to or why they should care.
Heartie gives you a 3-layer framework that builds your marketing from the foundation up — so your every action actually has a reason to exist.
Strategy
Strategy
Strategy
1
2
3
Layer 1 - Brand Strategy
This is where most solopreneurs skip - and where most marketing problems actually start. Layer 1 helps you define your very foundations and build core messaging that sounds like you. Not like a template. Not like everyone else. Like you.
What you'll build: Your ideal customer profile. Your positioning statement. Your core messaging framework. Your brand story.
1
2
3
Layer 1 - Brand Strategy
This is where most solopreneurs skip - and where most marketing problems actually start. Layer 1 helps you define your very foundations and build core messaging that sounds like you. Not like a template. Not like everyone else. Like you.
What you'll build: Your ideal customer profile. Your positioning statement. Your core messaging framework. Your brand story.
1
2
3
Layer 1 - Brand Strategy
This is where most solopreneurs skip - and where most marketing problems actually start. Layer 1 helps you define your very foundations and build core messaging that sounds like you. Not like a template. Not like everyone else. Like you.
What you'll build: Your ideal customer profile. Your positioning statement. Your core messaging framework. Your brand story.
Zero hussle
Zero hussle
Zero hussle
Ready for marketing that finally makes sense?
Ready for marketing that finally makes sense?
Ready for marketing that finally makes sense?
Heartie is launching soon. Join the waitlist and be the first to try a marketing planner that actually starts with strategy.
Cute
Cute
Cute
Everything you need. Nothing you don't.
Everything you need. Nothing you don't.
Everything you need. Nothing you don't.
Featuresss
Featuresss
Featuresss
A strategy that's actually yours
A guided workbook to fill out so you stop borrowing other people's strategies and build one that fits your business.
A strategy that's actually yours
A guided workbook to fill out so you stop borrowing other people's strategies and build one that fits your business.
A strategy that's actually yours
A guided workbook to fill out so you stop borrowing other people's strategies and build one that fits your business.
A calendar that makes sense
Drag-and-drop planning across awareness, trust, conversion, and retention. You'll always know what to create and why.
A calendar that makes sense
Drag-and-drop planning across awareness, trust, conversion, and retention. You'll always know what to create and why.
A calendar that makes sense
Drag-and-drop planning across awareness, trust, conversion, and retention. You'll always know what to create and why.
Goals that connect to something
Track weekly, quarterly, and annual goals that tie to your actual strategy - not just "post more."
Goals that connect to something
Track weekly, quarterly, and annual goals that tie to your actual strategy - not just "post more."
Goals that connect to something
Track weekly, quarterly, and annual goals that tie to your actual strategy - not just "post more."
Content that sounds like you
Templates for every funnel stage that you customize with your voice. No more "insert brand name here."
Content that sounds like you
Templates for every funnel stage that you customize with your voice. No more "insert brand name here."
Content that sounds like you
Templates for every funnel stage that you customize with your voice. No more "insert brand name here."
Heartie AI Assistant
An AI-powered marketing assistant that suggests next actions based on your strategy, and provides contextual guidance.
Heartie AI Assistant
An AI-powered marketing assistant that suggests next actions based on your strategy, and provides contextual guidance.
Heartie AI Assistant
An AI-powered marketing assistant that suggests next actions based on your strategy, and provides contextual guidance.
Gentle nudges, not nagging
Context-aware guidance that meets you where you are. Heartie notices what you need next and suggests it - calmly.
Gentle nudges, not nagging
Context-aware guidance that meets you where you are. Heartie notices what you need next and suggests it - calmly.
Gentle nudges, not nagging
Context-aware guidance that meets you where you are. Heartie notices what you need next and suggests it - calmly.
A system designed for your reality
No team features you'll never use. No enterprise dashboards built for 12 people. Every screen assumes you're doing this yourself - because you are.
A system designed for your reality
No team features you'll never use. No enterprise dashboards built for 12 people. Every screen assumes you're doing this yourself - because you are.
A system designed for your reality
No team features you'll never use. No enterprise dashboards built for 12 people. Every screen assumes you're doing this yourself - because you are.
Built different (in a good way)
Differences
Differences
Differences
Before Heartie
I never know what to post. Every week starts with a blank screen and a knot in my stomach.
I never know what to post. Every week starts with a blank screen and a knot in my stomach.
I never know what to post. Every week starts with a blank screen and a knot in my stomach.
I'm on five platforms doing everything half-heartedly and none of it well.
I'm on five platforms doing everything half-heartedly and none of it well.
I'm on five platforms doing everything half-heartedly and none of it well.
Everything I write sounds generic. Like AI wrote it. Like anyone could have said it.
Everything I write sounds generic. Like AI wrote it. Like anyone could have said it.
Everything I write sounds generic. Like AI wrote it. Like anyone could have said it.
Marketing feels like a chore I keep pushing to tomorrow. It's always last on the list.
Marketing feels like a chore I keep pushing to tomorrow. It's always last on the list.
Marketing feels like a chore I keep pushing to tomorrow. It's always last on the list.
I've taken the courses and downloaded the templates. I'm still guessing every time I hit publish.
I've taken the courses and downloaded the templates. I'm still guessing every time I hit publish.
I've taken the courses and downloaded the templates. I'm still guessing every time I hit publish.
I start fresh every Monday with no system. No plan. Just vibes and a prayer.
I start fresh every Monday with no system. No plan. Just vibes and a prayer.
I start fresh every Monday with no system. No plan. Just vibes and a prayer.
I know my work is good. My clients love me. But explaining what I do online? Impossible.
I know my work is good. My clients love me. But explaining what I do online? Impossible.
I know my work is good. My clients love me. But explaining what I do online? Impossible.
After Heartie
I open Heartie and my week is already mapped out. I know what to create and why it matters.
I open Heartie and my week is already mapped out. I know what to create and why it matters.
I open Heartie and my week is already mapped out. I know what to create and why it matters.
I show up on the platforms that actually make sense for my business.
I show up on the platforms that actually make sense for my business.
I show up on the platforms that actually make sense for my business.
My content sounds like me - because it's built on strong foundations.
My content sounds like me - because it's built on strong foundations.
My content sounds like me - because it's built on strong foundations.
I spend 2-3 focused hours a week on marketing and it actually feels good.
I spend 2-3 focused hours a week on marketing and it actually feels good.
I spend 2-3 focused hours a week on marketing and it actually feels good.
I follow a guided workbook that asks the right questions. I stopped guessing. I started knowing.
I follow a guided workbook that asks the right questions. I stopped guessing. I started knowing.
I follow a guided workbook that asks the right questions. I stopped guessing. I started knowing.
My quarterly goals, weekly focus, and daily content all connect to one clear strategy.
My quarterly goals, weekly focus, and daily content all connect to clear strategy.
My quarterly goals, weekly focus, and daily content all connect to one clear strategy.
My positioning and story are defined. Talking about my business feels as natural as doing the work.
My positioning and story are defined. Talking about my business feels as natural as doing the work.
My positioning and story are defined. Talking about my business feels as natural as doing the work.
Versus
Versus
Versus
Speed up your marketing
Speed up your marketing
Heartie is launching soon. Join the waitlist and be the first to try a marketing planner that actually starts with strategy.
Quick
Quick
Quick
Heartie exists because every marketing tool was built for teams - and solopreneurs got left behind. Founder Iza Tomica spent 10+ years in brand strategy watching smart people struggle with advice that was never meant for them. So she her team built something different. A marketing planner that starts with strategy, not chaos.
About us
About us
Heartie exists because every marketing tool was built for teams - and solopreneurs got left behind. Founder Iza Tomica spent 10+ years in brand strategy watching smart people struggle with advice that was never meant for them. So she her team built something different. A marketing planner that starts with strategy, not chaos.
About us
Clients talk & we blush
Testimonials
Testimonials
Testimonials
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
Helga Gaspar Says...
"Iza cleared all my questions, and I got a much clearer path on how I want to go on with my business idea."
Food Content Creator
Miray Aksakalli Says...
"Iza really helped me funnel my thoughts into logical next steps, she gave me so many good ideas from an outside perspective I hadn't thought of yet."
Solo entrepreneur
Brittani Rowe Says...
"Learning that I need to prioritize a different platform than the one I've been using was super helpful! Iza also taught me a few tricks that I hadn't heard anywhere else "
Dietitian/Business Owner
Rebecca Barker Says...
"I felt seen, heard and understood, it was clear to em that Iza had taken time to look into my brand, in order to recommend the right level of advice for me."
Menswear Designer
Genya Tukbaeva Says...
"It really helped to see my landing page through external eyes and expertise. I was unsure some phrasing and landing page structure, and Iza helped a lot to recalibrate it."
CEO & Founder @KOSOTURE
Lenka Baffour Says...
"Working with Iza gave me clarity on my next steps in building of my marketing freelance business. Before, it was just a chaos."
Marketing freelancer for small businesses
You ask, we answer.
FAQs
FAQs
FAQs
What is Heartie?
Heartie is a marketing planner built for solopreneurs. It helps you build a real marketing strategy using a 3-layer framework, plan your content across a 4-stage funnel, and actually know what to post and why - without the burnout.
Who is Heartie for?
Do I need marketing experience to use it?
Can't I just use Notion or a spreadsheet?
How is this different from a content scheduler like Buffer or Later?
How much does it cost?
When does Heartie launch?
Is there an AI feature?
What is Heartie?
Heartie is a marketing planner built for solopreneurs. It helps you build a real marketing strategy using a 3-layer framework, plan your content across a 4-stage funnel, and actually know what to post and why - without the burnout.
Who is Heartie for?
Do I need marketing experience to use it?
Can't I just use Notion or a spreadsheet?
How is this different from a content scheduler like Buffer or Later?
How much does it cost?
When does Heartie launch?
Is there an AI feature?
What is Heartie?
Heartie is a marketing planner built for solopreneurs. It helps you build a real marketing strategy using a 3-layer framework, plan your content across a 4-stage funnel, and actually know what to post and why - without the burnout.